Coffee, the short version
One question, and an honest answer.
Sample entry for the short form: no time for tea, so one question and what the work can honestly carry.
01Context
Sample. A standing meeting, coats still on, coffee because that was the time available.
02Human insight
Sample. The guest did not want a concept. They wanted to know what would go wrong first.
03Idea
Sample. We named the constraint instead of the offer.
04Experience
Sample. Short, direct, and honest enough that the second conversation was easy.
Material



The floor plan with the seating corrected on the day, and the film of the finished outcome, will sit here once the client has cleared them.
05Details
The small decisions the evening was actually made of.
- 01Sample — the coats
- 02Sample — the single sheet of paper
- 03Sample — no follow-up deck
06Outcome
Sample. Entered in the book two weeks later, in the guest's own words.
All entries